Antonio Traugott leaves the CEO of IAB Spain13 March 2018 With the departure of Traugott after twelve years in office, the advertising association, marketing and digital communication in Spain ...
Geolocation, analysis and maps to boost sales in the retail sector21 March 2017 El comercio tradicional pasa por momentos de renovación tecnológica para mejorar la experiencia de los clientes y aumentar ventas. La combinación sin fisuras entre ...
Through digital signage, companies offer a more modern and innovative brand image4 November 2016 Esta tecnología publicitaria sigue teniendo un mayor peso en entornos indoor que en la calle, sobre todo en centros comerciales y tiendas, seguido de ...
Retail is achieved with smart screens and digital signage technology 4.017 October 2016 Para aprovechar todo su potencial, estas soluciones de visualización deben estar equipadas con la última tecnología, con sensores de movimiento, tracking, facial recognition, NFC ...
IAB Spain renews its board of directors for the next two years24 June 2016 The general assembly of members has elected Beatriz Medina, by A3 Media, and Ángel Nebot, de Smartclip, as new president and vice president, respectively ...
El Big Data incrementa la rentabilidad de los anunciantes en las campañas Dooh7 June 2016 En un encuentro celebrado en las oficinas de playthe.net se han puesto de relieve las ventajas que ofrece la publicidad Digital Out Of Home ...
inMediaStudio exports its immersive marketing experience to London and the United States9 December 2015 Como partner tecnológico de Paramount Pictures Spain, la acción con realidad virtual creada por la empresa española inMediaStudio, que ha logrado poner a casi ...
Holograms for Freedom and the DDB agency winners of the Inspirational Awards 201523 November 2015 The great winner of the Inspirational awards 2015 has been the Holograms for Freedom campaign for We are not a crime that has obtained the ...
Innovation and creativity in digital signage is the focus of the debate at the 3rd edition of DinamicaDS16 October 2015 The creatives Raúl López del Castillo of FullSix, Javier del Río from SRBurns and Fred Bosch from Hello Lola, They met yesterday at ...
Advertising investment in digital media was 878,4 million euros, and 15,7% in digital signage21 March 2014 More and more advertisers prefer to invest in digital media, This is demonstrated by the latest study presented by IAB Spain. In 2013, ...
Digital screens win over offline media in airports and shopping centers7 March 2014 Digital signage has become a key element for companies to promote their brand image. Digital screens allow you to offer ...
IAB Spain makes public the new standards that will govern digital advertising formats20 December 2013 La actualización de los Estándares de formatos publicitarios de display que ha elaborado la Comisión de Formatos de IAB Spain tiene como objetivo adecuarse ...
IAB Spain da a conocer gráficamente la situación del mercado de digital signage17 September 2013 El mercado de señalización digital va ganando posiciones. La inversión publicitaria digital alcanzará los 12 million euros in 2013 y para su aplicación ...
Digital signage already represents an advertising investment of 3,7 million euros21 March 2013 According to the study of advertising investment in digital media total year 2012 that IAB Spain has presented, investment in digital advertising is consolidated ...
Digital signage white paper5 July 2011 IAB lanza un Libro Blanco sobre marketing digital dinámico: ‘Digital signage: la cuarta pantalla’ en el que se aborda la actualidad y el futuro ...
