Antonio traugott leaves the General Directorate of IAB Spain13 March 2018 Con la marcha de Traugott tras doce años en el cargo, la Asociación de la publicidad, marketing and digital communication in Spain ...
Geolocation, analysis and maps to boost sales in the retail sector21 March 2017 Traditional commerce is going through moments of technological renewal to improve customer experience and increase sales. La combinación sin fisuras entre ...
Through digital signage, companies offer a more modern and innovative brand image4 November 2016 Esta tecnología publicitaria sigue teniendo un mayor peso en entornos indoor que en la calle, sobre todo en centros comerciales y tiendas, seguido de ...
Retail is achieved with smart screens and digital signage technology 4.017 October 2016 To harness your full potential, these display solutions must be equipped with the latest technology, with motion sensors, tracking, facial recognition, NFC ...
IAB Spain renews its board of directors for the next two years24 June 2016 La asamblea general de socios ha elegido a Beatriz Medina, de A3 Media, y Ángel Nebot, de Smartclip, como nuevos presidenta y vicepresidente, respectively ...
Big Data increases the profitability of advertisers in Dooh campaigns7 June 2016 En un encuentro celebrado en las oficinas de playthe.net se han puesto de relieve las ventajas que ofrece la publicidad Digital Out Of Home ...
inMediaStudio exports its immersive marketing experience to London and the United States9 December 2015 As a technological partner of Paramount Pictures Spain, the action with virtual reality created by the Spanish company inMediaStudio, that has managed to put almost ...
Holograms for Freedom and the DDB agency winners of the Inspirational Awards 201523 November 2015 The great winner of the Inspirational awards 2015 has been the Holograms for Freedom campaign for We are not a crime that has obtained the ...
Innovation and creativity in digital signage is the focus of the debate at the 3rd edition of DinamicaDS16 October 2015 The creatives Raúl López del Castillo of FullSix, Javier del Río from SRBurns and Fred Bosch from Hello Lola, They met yesterday at ...
Advertising investment in digital media was 878,4 million euros, and 15,7% in digital signage21 March 2014 More and more advertisers prefer to invest in digital media, This is demonstrated by the latest study presented by IAB Spain. In 2013, ...
Digital screens win over offline media in airports and shopping centers7 March 2014 El digital signage se ha convertido en un elemento clave para que las empresas fomenten su imagen de marca. Las pantallas digitales permiten ofrecer ...
IAB Spain makes public the new standards that will govern digital advertising formats20 December 2013 The update of the Display Advertising Format Standards prepared by the IAB Spain Formats Commission aims to adapt ...
IAB Spain graphically presents the situation of the digital signage market17 September 2013 The digital signage market is gaining positions. Digital advertising investment will reach 12 million euros in 2013 and for your application ...
Digital signage already represents an advertising investment of 3,7 million euros21 March 2013 According to the study of advertising investment in digital media total year 2012 that IAB Spain has presented, investment in digital advertising is consolidated ...
Digital signage white paper5 July 2011 IAB launches White Paper on dynamic digital marketing: ‘Digital signage: the fourth screen’ which addresses the present and the future ...
