Burgos merchants encourage purchases through augmented reality

The Association of Merchants of the Historic Center of Burgos will launch in February 2012 a pioneering and innovative initiative that will allow citizens to search for a specific establishment from a Smartphone or mobile device through Layar's augmented reality technology.

The Association of Merchants of the Historic Center of Burgos, with more than 200 establishments and affiliated companies, is going to launch a pioneering and innovative initiative that will allow citizens, visitors and tourists search for the establishments and companies that are members of the association from a Smartphone or mobile device.

The Centro Burgos project has trusted AR+Spain y Bilbomatics in a challenge that seeks to find new formulas to encourage, promote and innovate the city's commerce, searching, on this occasion, solutions for mobile devices. The initiative will use Layar's augmented reality technology, which is becoming a leading tool and commonly used on mobile devices, and it is available in the Android Market, App Store, App World y OVI. In addition to showing the route to get to the establishment quickly and easily, You can also see the establishment's website, call them by phone or send them an email.