An augmented reality app brings Universal films to life

Universal Pictures UK has launched a free application with the Aurasma augmented reality platform that allows you to see in some tourist enclaves of London, if viewed through an iPhone screen, an iPad or an Android, imagined Ana, of the car from 'Back to the Future', or one of the dinosaurs from 'Jurassic Park'.

Universal Pictures y Aurasma have come together to create an augmented reality experience that brings to life three of the most representative characters of these film studios. With the Universal app 100, freely available in the Apple App Store, King Kong can be seen standing on Nelson's Column in Trafalgar Square, a T-Rex at Buckingham Palace or the DeLorean from 'Back to the Future' on Westminster Bridge.

The Universal App 100 It is part of the celebrations of 100 anniversary of this film studio. Makes movie characters appear to interact with these London landmarks. Characters appear on iPhone screens, iPad and Android when placed in front of these tourist attractions.

When a compatible device is pointed towards Big Ben, the DeLorean from 'Back to the Future'’ appears flying over the bridge; when pointing to Trafalgar Square, King Kong climbs Nelson's Column; and a Tyrannosaurus Rex from 'Jurassic Park'’ will head towards Buckingham Palace when the devices are pointed in its direction.

The application also supports 15 limited edition DVD and Blu-ray covers. Characters on covers will move when users place devices on them. The app can be downloaded on iPhones 4 y 4S, iPad and Android high-powered technology. It will be available for free from the Apple App Store and Google Play for iOS and Android devices..

Randel Bryan, Digital Marketing Director at Universal Pictures UK, has pointed out: “We wanted to create something truly exciting that movie fans would want to value and collect., and we believe that Aurasma's augmented reality-enabled tools have achieved this, bringing the magic of our movies to the palms of your hands. ”

Martin Rey, managing director of Aurasma, has pointed: “It's exciting to bring these iconic characters to life using augmented reality and, above all, be able to see them around London.”