Scala's digital signage solution helps increase Petrol sales

Scala implements a digital signage solution in Petrol's chain of Slovenian service stations. In a total of 300 gas stations have been installed 400 screens that offer advertising for products sold in stores.

The Petrol chain service stations have increased their sales level thanks to the digital signage solution that has been implemented Scala.

Petrol wanted to boost the business and increase the level of income and they realized that a digital communication network could help achieve these objectives.. And to launch the digital signage project, they selected Scala solutions through their partner TL2011.. Petrol wanted a centralized management communication system to promote its products in stores. Besides, The company wanted to integrate its cash register system with the digital signage solution.

After the start of the project, 300 service stations are equipped with a total of 400 digital screens, all controlled by Scala software. When customers go to gas stations to refuel their cars, They find small screens integrated into the pumps that show them advertisements for the products sold in the stores themselves..

inside the store, One or two high-definition screens have been located that display dynamic advertising that promotes products and services..

at the counter, The cash registers also have screens that display information on purchases made and product characteristics.. The latter is done by connecting the digital communication system to a database that contains all this type of data stored..

Project expansion

With this project, Petrol has experienced a significant increase in sales of products advertised on screens. As a result, The company has decided to extend this digital signage experience to the rest of the service stations in its chain, both national and international.