YCD Multimedia creates a digital ecosystem at Telecom Italia's flagship store at Rome airport

The operator Telecom Italia has opted for YCD Multimedia's digital signage platform to create a digital and interactive ecosystem for its customers in its flagship store at Rome's Fiumicino-Leonardo da Vinci airport..

The project carried out by the North American YCD Multimedia for telecom provider store Telecom Italia at Rome International Airport is a multimedia digital ecosystem composed of video walls, kiosks and interactive applications for customers to enjoy.

Integrated and managed by Dooh.IT, YCD Multimedia partner in Italy, The objective of this digital and interactive composition is to improve the relationship with the client and make their visit a more attractive and visual experience..

The Telecom Italia store at Rome International Airport is one of the operator's flagship establishments, since more than forty million people pass through this facility a year. in this space, designed as a digital atrium, Customers can enjoy entertainment content and TV channel, in addition to knowing the company's promotions and messages.

The customer who visits this store is surrounded by a complete brand experience based on multiple large format digital screens, with which you can interact and connect through surround sound, the movement, information and visualization.

The store's video wall, called Cubovision, has been transformed into a huge touch screen with which the customer interacts from near and far through a gesture tracking system. “It is a fun and addictive game,” they explain from Dooh.IT., where movie trailers and on-demand television from Telecom Italia are also shown, also available on tablets, smartphones and computers.

All digital signage screens in the store can be synchronized to offer content at the same time, create visual scenes or provide personalized content to the client.

Grazia Butera, consumer communication BTL manager de Telecom Italia, points out that “the company's main store at this airport represents an innovative digital concept; “It is a unique and interactive showcase that strengthens our brand image as a company at the forefront of technology”.

One of the aspects that Butera highlights about this project is “the ability to provide the client with interactive and spectacular information.”; with real-time updates and distribution of entertainment content, promotions, services, etc. to create a unique experience for each client”.