HiperDino expands its digital signage project to the new centers of Las Palmas and Tenerife

An informative touch screen and closed circuit television, equipped with NEC screens, They have been two of the innovations that HiperDino has installed in its centers in Las Palmas and Tenerife with the help of Dj3 Canarias.

The HiperDino Group has renovated its Triana shopping center in Las Palmas de Gran Canaria, providing it with an avant-garde and functional design, where digital signage plays a leading role. In parallel, the integration of the corporate television system has been carried out in the center of the supermarket chain on the island of Tenerife., Superdino Alcalá, located in the municipality of Guía de Isora.

To carry out this project, HiperDino has entrusted Dj3 Canary Islands the development and implementation of the corporate television circuit and dynamic advertising in both centers.

In the two deployments, a total of 24 screens NEC of 32 y 42 inches, Touch systems for managing and monitoring shifts in perishable sections, virtual voice technology for the generation of messages associated with ad hoc campaigns and notices, as well as background music channels integrated with television programming.

The Canarian supermarket group, wants the Triana store to be the flagship that guides the rest of the openings that the company plans to carry out in the coming months. The modern HiperDino Triana shares the idea of ​​a new supermarket concept, offering your customers new ways to make their purchase.

Innovations such as electronic labelers, that update automatically, reducing possible pricing errors; a circuit of screens with plasma televisions located on the ceiling and throughout the entire establishment, that inform about offers, promotions and the shift in the fish and delicatessen sections; and a touch screen It's hot where the client can make multiple queries, These are the innovations that have been introduced in HiperDino Triana.

This touch screen is offered as an area where you can compare the price of any product available in the supermarket, with those of the competition, in addition to offering recipes and coupons that can be printed on site or sent by email. Also through this support it is possible to locate any product within the supermarket.