Dublin shopping center Liffey Valley joins CBS Outdoor Ireland's dynamic advertising network

Outdoor Ireland has launched its digital advertising network in the Liffey Valley shopping center, located on the outskirts of Dublin, with the installation of 10 double-sided dPods, following the commercial expansion strategy that is being carried out in this country.

Liffey Valley Shopping Center, located on the outskirts of Dublin, It is the one with the most movie theaters in Ireland, with a total of fourteen spaces and a capacity for 3.500 personas. Now, The managers of this facility have decided with CBS Outdoor launch a dynamic digital advertising network, with which this specialist in outdoor advertising adds its sixth commercial establishment to its proposal of commercial screens, with an overall average of 1,4 million consumer audience in this country.

For this project, CBS Outdoor Ireland has worked closely with the owners of Liffey Valley to create the new dynamic digital advertising totem, called dPods, to adapt to the architecture and environment of this shopping center.

In total, Ten CBS Outdoor dPods digital systems have been installed, with double screen visibility distributed throughout the center, who visit some 200.000 people weekly.

Colin Leahy , CEO of CBS Outdoor Ireland, has shown its satisfaction with this new shopping center that adds to its digital signage network: “We are very happy to end the year with the news of the digital investment made by Liffey Valley, which places us at an important moment in our expansion of the digital network in Ireland in terms of audience reach”.