XL Video provided visual and projection systems for the Redken European Symposium 2014

El Redken European Symposium 2014 offered a show in which the performance of live artists was combined with the projection of a video mapping that served as a backdrop. XL Video supplied the projection and display systems, in addition to taking care of the media servers that controlled the interaction of the stage.

Last February, one of the most prestigious events among styling and hairdressing professionals was held at the Olympia Grand in London.: el Redken European Symposium. This year's edition featured the production company Zibrant LIVE! for the staging of this show of inspiration and master classes that took place over three days and in which the latest color techniques were revealed, business design and development.

XL Video supplied the producers of Zibrant LIVE! the projection and visualization systems that were needed to carry out the staging. Besides, was in charge of providing the equipment in charge of controlling and synchronizing the mapping that was projected at the back of the stage, hiding the sets of doors that opened and closed.

“It was the first time we worked for this client so the pressure and expectations were intense., “But the great teamwork and talent of our three media server operators helped make it a great success.”, explains Toby Evans, project manager de XL Video.

Interaction between reality and image

The event took place around a large stage, located in the main hall of the Olympia Grand, of 20 meters wide by seven meters high, which was designed by Marc Lewis of Production Cartel and built by AT Set & Stage. A two-story environment that included six sets of door openings and a walkway in the front that led to the public area, with moving walkways.

For the opening party, the organizers wanted the video images, created especially for the occasion, will revolve around the performances and artistic numbers that were performed live. And this was the responsibility that they transferred to XL Video and its team.

The content, specially commissioned by L’ Oreal and produced by Hello Charlie, was made in London and featured a collage of iconic 'live' images of the city.

The choreography included movements with artists entering and leaving through real doors on the stage that, in a way, They were hidden by the mapping that was projected on them in several different formats and that showed images of the London Underground, its famous buses or the typical black taxis. All of them located in different parts of the city.

The interaction and superimposition of each of the elements required a great job of coordination so that everything was like an immersive environment that surrounded the artists who moved around the stage.. And in order to coordinate the monitoring of this entire show, three Coolux Pandora media servers from XL Video were used..

The first was programmed and operated by Chris Bowman, who paid great attention to the details of the building. Worked closely with James Cooksey, creator of all the timelines and parameters that established the mapping assignment of Pandora's boxes, and also operated the second system, while Erica Frost took care of the third.

Projection and image

Xl Video provided three projectors Barco HDQ-2K40 40K that were placed on a front truss and whose images were mixed through Pandora's box. In addition, XL also supplied the screens that were on the sides of the stage. Displays ten meters wide that were fed with images from Imag cameras.