Neo Advertising installs two large format screens in the Espacio Mediterráneo shopping center in Cartagena

Combining advertising content with the broadcast of sporting events has been the objective of the implementation that Neo Advertising has carried out in the Espacio Mediterráneo shopping center in Cartagena. Location where two large format LED screens from DS Digital Screens have been installed.

Neo Advertising continues to expand its network of screens in shopping centers with the implementation carried out in the Espacio Mediterráneo shopping center in Cartagena (Murcia), location where two large format LED systems developed by DS Digital Screens.

These two LED screens are located in the restaurant area, where your main audience is located. Designed for a viewing distance ranging from 5 until the 75 metros, Its dimensions are 3×27 meters and its resolution is 512 x 384 pixels. Being located in an open area with natural light, the shine has been taken care of (> 1500 nits) and the number of colors (16,7 million) so that the public can enjoy all the visual intensity of the sporting spectacle.

The Espacio Mediterráneo shopping center in Cartagena has carried out this implementation with the aim of broadcasting sports content such as the Soccer World Cup or the BBVA league.. This is an initiative that combines advertising with entertainment content and branded content..

As a digital signage integrator company, Neo Advertising completely manages the Out Of Home digital advertiser network. The integrator also uses measurement technology through facial recognition that offers real data on the audience of the screens audited by OJD Interactive.