Timeline of Modern Art: digital and interactive system to experience art at Tate Modern
A great multi-touch video wall, called Timeline of Modern Art, allows visitors to the Tate Modern museum in London to view and consult on a timeline close to 3.500 works of art 750 artists to create a cultural and interactive experience that brings modern art to all audiences.
The British National Museum of Modern Art in London, better known as Tate Modern and which is part of the Tate museum group, It is one of the most visited in this city and in the world, with about five million visitors annually.
In order to further promote its exhibitions and the approach to its extensive collection of contemporary art works, its managers have renewed the contract with three more years Bloomberg Philanthropies, through the Bloomberg Connects digital initiative, which has become a global industry standard in art interpretation.
Tate Modern was the first gallery to offer digital tours, which won a Bafta award for its technical innovation. As Nicholas Serota explains, director of this center, “since the Tate Modern opened fifteen years ago, We've worked with Bloomberg to help our visitors understand, enjoy and participate with modern and contemporary art. “This new partnership builds on this success to meet the growing demand for digital engagement and interaction and give visitors of all ages new ways to explore the collection.”.
In this line, Michael R. Bloomberg assures that “Tate Modern is one of the most dynamic museums in the world, and we are delighted to expand public access to its collections with exciting new ways to experience everything the museum has to offer.. These innovative innovative digital tools will make visits more rewarding than ever”.
One of the latest developments of this partnership has been an interactive timeline – Timeline of Modern Art-, covering the works of contemporary artists from 1900 to this day, which are displayed with all kinds of information and links to other works at the Tate Modern on a large touch video wall, of 6,5 meters long, designed by creative and production studio Framestore, winner of an Oscar for visual effects and his work in well-known films such as 'Gravity' or 'Guardians of the Galaxy'.
After two years of development, Framestore and his VFX company have worked on software and hardware design for the digital timeline at Tate Modern. One of the challenges of this project was to collect, organize and digitize the enormous amount of data coming from more than 3.500 works of art 750 artists who are part of its permanent collection of modern art and who cover 125 years of history.
Precisely link each of the pieces, at the time and with all kinds of details, many of them in turn connected around a selection of seventy key movements from the international history of contemporary art and connections between artists over time, had to be shown visually, interactive and attractive for all types of audiences in a large visualization system, that also offered different videos and images for several users simultaneously.
For this reason, The video wall is made up of sixty screens with an equal number of rear microprojectors that incorporate infrared sensors to create a touch-sensitive screen, through which several users can explore at the same time in an intuitive and fluid way, in a cascade of texts and images, the chosen artistic works.
As Jonny Dixon explains, Framestore executive producer, “Developing the timeline has been a very interesting and creative activity for our team. “We knew that the installation would have to be both visually captivating and almost innately used to adapt to the needs of the expanding Tate Modern and show the collection to visitors in a completely new way.”.
Tate Modern and Bloomberg Philanthropies' Bloomberg Connects initiative will continue to grow in content, with new artists and movement, as well as in digital tools for the next three years and in the new museum space that will open to the public in mid- 2016, so that visitors understand, interact and debate the ideas raised in the exhibits.
Added to this is the new mobile application to help visitors on their journey through this space., with access to in-depth information on artists and movements from all the museums included in the group: Tate Modern, Tate Britain, Tate Liverpool y Tate St Ives.
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