The Kamppi shopping center replaces its outdoor screen with one controlled with Matrox

The new digital signage installation that has been carried out in the Kamppi shopping center in Helsinki is a LED screen of 14,4 meters high, located outside, which is equipped with Matrox Mura MPX Series cards.

Kamppi shopping center in Helsinki (Finland) has replaced the digital signage Led screen that was installed outside, in the central part of the façade, for another whose size is three times larger. This LED display 14,4 meters uses video controller cards for displays and video walls Matrox Mura MPX Series.

The Kamppi is a modern building that has metro and bus stations on the ground floors and receives an influx of 110.000 people per day approximately. In order to attract a greater number of buyers, the center decided to replace the previous screen, which had already been installed for six years, for a new larger display.

A project for which you hired the services of the integrator Craneworks who has been in charge of its installation and manages its operation on a daily basis.

“The local digital signage company placed an outdoor digital LED screen of 108 square meters, which is three times larger than its predecessor. “This is the first installation of this type installed by this supplier”, explica Sami Käyhkö, CEO of Craneworks.

HP Z600 con Mura MPX-4/4

Craneworks opted for a workstation for this project HP Z600 controlled by a Matrox Mura MPX-4/4 card, which has four outputs and four HD inputs, all on one board.

Inputs are two mini Mac media players for redundancy, one local DVI input and one live source. Live source is converted from various external video sources (HD-SDI, composite and VGA) the Wall, which then scales the content.

“We needed to have a scaler that could display video in full screen and partially split it into two different outputs.. This was essential, since we had to transmit the video signals from a computer”, aclara Jukka Vuoristo, Craneworks project manager.

Mura MPX Series cards, including various types of screenshot and screenshot SKUs, video and SDI, can be combined within single controller systems to meet specific channel requirements and control video walls of almost any size for various applications.

Present and future

The investment made in the shopping center has paid for itself in just one year. There is a huge demand for advertising time on screen and you can see everything, from ads and social media feeds to interactive games.

Another advantage is that the nearby Narinkkatori Square, which is in front of the screen, It has become the venue for various events, like live opera, music video releases and marriage proposals, y, for all this, screen has been used.

“Matrox Mura cards make it easier to create attractive signage layouts that incorporate live content sources, Mac mini media player signage content and different backgrounds. We have many special campaigns in Kamppi and we usually receive different live video sources that we have to scale and place on the screen with various background materials. With Matrox Mura, we can take advantage of input scaling and switching capabilities. We have the freedom we need from a programming point of view”, comment Come on.