Holo-Gauze technology multiplies the artist Beyoncé with 3D holographic effects on stage

This Holotronica three-dimensional display solution has been used during Beyoncé's performance at the anti-poverty festival Tidal: 1015, recently held at the Barclays Center in Brooklyn.

Magic, illusion and a unique technological spectacle, with the creation of multiple Beyoncé on stage, while this superstar performed the popular song 'Lemonade', six minutes long, They have starred in the recent Tidal X concert: 1015 fight against poverty, hosted by Jay Z in association with the Robin Hood organization at the Barclays Center in New York.

To replicate the multiple Beyoncé on stage, the well-known 3D visualization solution for holographic effects Holo-Gauze has been used., developed by Holotronica, creating a spectacular illusion that each holographic Beyoncé followed the next across the stage, creating visual echoes of itself as if it were a loop of 'The Matrix', before disappearing and leaving only the real performer.

Parkwood Entertainment, the entertainment and management company founded by Beyoncé herself, together with the design studio The Experience Machine (TEM) for this project, and producer Mark Logue contacted Holotronica to supply a 10-gauge Holo-Gauze display.×5 meters to perform this effect during Beyoncé's set, similar to what Logue, TEM and the technology company Intel had made for Lady Gaga at this year's Grammy Awards (more information in Digital AV Magazine).

As Stuart Warren-Hill explains, creator of this technology, audiovisual artist and composer, “Holo-Gauze is ideal for live events like this, since it allows the performers to place themselves behind our almost invisible gauze, while visually stunning holographic effects are created that appear to float in front of them. In general, Effects like these are added in post-production, which is expensive, and are discarded from live events. However, Holo-Gauze does the hitherto seemingly impossible., possible".

Holo-Gauze is made up of a metal structure and a highly transparent gauze., a fabric so far unique on the market capable of working with 3D polarized projection systems that use a minimum of two projectors, although it can also produce 2D holograms using a single projector.

“We worked closely with Beyoncé's creative team to teach her how to achieve optimal results,” says Dan Hammond., account executive and business development for Production Resource Group-. We first needed to produce images that would be projected onto the Holo-Gauze screen, defining the types of projector and their placement with respect to the screen, with special attention to the details of the lightning bolt and other effects to optimally combine them and create a spectacular and memorable performance.”.