Przemyslaw Mika joins B-Tech to boost brand and sales in the European market

With this appointment, the manufacturer of audiovisual mounting systems strengthens its sales team to consolidate its brand and product image and increase revenue throughout the region., a market rated by the company as having strong growth potential.

With more than twenty years of experience and knowledge of the AV market in the Central and Eastern Europe area, Przemyslaw Mika wants to bring this value to the sales team of B-Tech AV Mounts on this continent, with the responsibility not only of increasing sales throughout the region, a strategic area with great potential for the company, but to build brand and product awareness.

Prem will be precisely responsible for Central and Eastern Europe, including Poland, Latvia, Lithuania, Estonia, Hungary, Rumania, Bulgaria, Slovenia, Croatia, Serbia, Montenegro and Bosnia and Herzegovina. B-Tech AV (via B-Tech Deutschland – Germany) offers full sales support from its operating center located in Berlin, in addition to having a warehouse and logistics team to serve the CEE markets.

After working with leading brands such as Philips, Sharp and Panasonic and with various sales channels (through distributors, distributors and retailers), Prem joins the European B-Tech team, which already has Andreu Aguilar based at BTIB for the Iberian markets; Steven Verdood, based at BTBE for Benelux markets, and Tim Steinmetz, based in Dusseldorf for the DACH market, thus reinforcing the company's presence in Europe.

B-Tech AV Mounts currently has three European offices and distribution centers, located in Barcelona, Brussels and Berlin, from which it offers a complete support service, storage, logistics and sales throughout the region.