Malaga will host the fourth edition of the 4K Summit in November 2018

After the success achieved in the recent celebration of this congress in the Andalusian city, where a complete vision of the current and future state of Ultra High Definition has been offered, cameras and lenses, training, the platforms, the contents, etc; Medina Media convenes the industry in this same place next year.

The third edition of the 4To Summit at the Digital Content Center of Malaga, organized by Medina Media, con Panorama Audiovisual as main media partner, certifying its success by announcing its fourth call for 2018, of the 7 al 9 November in this Andalusian city.

On the last day of presentations, Hans Hoffmann, head of the fundamentals of media and production technology unit (UER-EBU), y Stephan Heimbecher, director of technology innovations and standards at Sky Germany, were in charge of conveying to the attendees at the 4KSummit the conclusions of the working group in their capacity as co-presidents of the FAME Forum.

The 4K Summit reserved one of its panels to present the next technological revolution in the world of video: 5G, at the same time that the next celebration at the Digital Content Pole of Malaga of the 5G Forum was announced, in April 2018, where this development will be analyzed in depth.

David Smith, product specialist de Rohde&Schwarz; Oil Buamann, senior technical specialist de Ericsson; Xavi Redon, product manager de Cellnex, and Jorge Ruano, innovation director of Nokia, concluded that the first thing that the consumer will notice with the arrival of 5G technology in 2020-2022 is the improvement of telephone services, but this will only be the beginning of countless improvements that will come step by step.

Cellnex, in its commitment to 4K transmission via DTT, has carried out a live broadcast from the Malaga town of Mijas, through the channel 26, with three services in UHD statistical multiplication with HLG, HDR10 y SDR ,respectively.

For your part, Movistar, Ateme and Akamai starred in the panel on OTT and 4K, on which all companies have focused their efforts so that the user experience in OTT environments is so positive, or even better, than on linear television. Ruben Mellado, global video CTO Telefónica referred to the lack of standards and client device control as key challenges for the distribution of Movistar in 4K via OTT.

Ian Munford, director product marketing de Akamai, emphasized the need to improve the distribution of live content and that the business model must be beneficial for everyone. For your part, Gustavo Marra, VP. Ateme solutions and development, stated that the distribution of on-demand content is having strong growth in the United States.

As a closing to the three days dedicated to Ultra High Definition at the Digital Content Pole, the analyst IHS Markit, He offered his conclusions to the event, making it clear that we are facing 'the golden age' in content creation and presented the mobile phone as the new gateway for UHD to consumers.. Gray ended by calling for safeguarding experience and not focusing on numbers., while defending that it is necessary to learn from the mistakes of the past.

María Jesús Almazor, Director of Southern Territory of Telefónica Spain, gave the closing speech, confirming that Spain is the European leader in installing fiber to homes and that this opens the door to Ultra High Definition content.