Christie Spyder controls the largest outdoor advertising screen in Spain

This outdoor Led screen, located in the Plaza de Callao, It is controlled by two Christie Spyder X20 video processors and Scala is used as a player to display DooH content..

For just over a year and a half, Plaza de Callao in Madrid has become an emblematic place for digital signage since this is where the largest dynamic outdoor advertising screen in Spain and one of the largest in Europe is located..

With a surface of 240 square meters, this Led support built with Pitch technology 6 of Samsung, which allows you to play images with high definition (more technical information at Digital AV Magazine), It is installed on the façade of the FNAC building.

Company directed Super 8 Media, This screen is controlled by two video processors Christie Spyder X20 (one of them redundant) with a resolution of 960×5.760 pixels. Spyders distribute the different input signals, programming the playlist with the contents of the broadcast, as well as external connections.

“Spyder fits perfectly on the screen, ensuring that the content does not require any change in scale and achieving a pixel resolution that avoids the problems derived from the adaptation of content and formats”, explains Paco Rodríguez Arnuero, Director of Super Operations 8.

In addition, is also used Scala as a player to display DOOH contents, from a programming. This media player sends segmented content into three video signals and the Spyder video processor is responsible for making the image recognizable on the screen., segmenting those contents again into six video signals.

“The strengths of the Spyder are, on the one hand, its stability and, on the other, its ability to create different default programs. Once configured, Its operation is relatively simple. Besides, “The switching capacity of the equipment allows you to display content in high resolution without any problem”, Arnuero adds.

The advertising displayed on this large format display has a potential audience of 113 millions of people a year who pass through the square, including the 19 million passengers that the Callao metro station has.

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