The Plenilunio shopping center covers its interior with 350 m2 of large LED screens and spectacular content

The independent agency Indira Madrid has carried out the design, development and production of the audiovisual content that shows these spectacular screens of this Madrid shopping center.

Group ownership Klépierre, the Madrid shopping center Full moon has become the first of this French company to implement and use large-format LED screens inside., for whose design, development and production of the audiovisual content shown therein has included the specialist Indira Madrid.

More than 350 m2 of Led screens surround the central square of this space, with pixel pitch 3.9 mm and a luminosity of about 2.500 nits, with horizontal annular formats that are distributed throughout each of the floors, and that interact with the verticals that cover the elevators, offering an environment of visual creativity and dynamic elements to the visitor.

Taking into account the large dimensions of the screens, Indira Madrid's creative team has worked for months to shape spectacular audiovisual content and videos developed ad-hoc, synchronized on all screens, that motivate visitors to immerse themselves in a seabed or in an idyllic natural environment full of vegetation, waterfalls and fauna and transport them to another dimension in their purchasing process.

This is how Juanma Gómez explains it, general and creative director of Indira Madrid: “The new LED screen formats are an incredible possibility to unleash creativity.”. These screens surround the viewer with a multitude of options to interact in real time. They are a window to a new world in which creativity, “art and communication go hand in hand”.

In the coming months, Indira Madrid will continue developing content for these media, both audiovisual and interactive, in Plenilunio and in other shopping centers of the Klépierre group, a benchmark in the European shopping center sector, so that visitors can live a unique experience.

The implementation of these large-format LED screens is part of the renovation project carried out by the Plenilunio shopping center in its digital transformation process.. This project has counted, according to the information collected by Digital AV, with the supply of the screens by Cramp and the installation of the urban furniture specialist Sanchez Rivas.