JCDecaux introduces a network of DooH screens in central Dublin for the first time

Digipanel is the company's first DooH display in the urban environment of a city, which until now only had in shopping and transportation centers.

The specialist in digital advertising and street furniture JCDecaux ha introducido su sistema Digipanel a pie de calle, specifically in the center of the capital of Ireland, to replace the traditional printed signage that this city had until now.

The novelty of this project is not only this important commitment to DooH networks, but the installation of the Digipanel marks the beginning in the market of digital out of home by JCDecaux of its use at street level, in the urban environment itself, which until now had been limited in the company to shopping and transportation centers.

Digipanel has a screen 86 inches, becoming one of the largest units of its type installed in Ireland, and the images are broadcast in 4K – UHD, ensuring advertisers that only high-resolution posters are displayed.

For this project, a DooH network has been installed in the center of Dublin, composed of 43 Digipanel units, offering advertisers high image quality visual access to consumers in the Irish capital's main shopping and busiest areas.

Digipanel customers can change their messaging in real time and multiple times throughout a campaign, which allows them to communicate in a more contextualized and relevant way.

On the occasion of the launch of Digipanel for use on the street, JCDecaux is carrying out a dynamic campaign, in which each citizen receives a greeting that is updated based on weather conditions and the time of day.