Smart showcases to create the new MásMóvil store concept

Altabox has collaborated in the 'MasLife' project, in which the company has integrated its brands and services in the same space, where audiovisual systems are a key element.

MasLife is the new store concept MoreMobile, in which it combines its Yoigo brands, Pepephone, Call Now and MásMóvil itself, as well as its services in the same space, just as it has already been implemented in four establishments in the province of Barcelona

This new project has had experience in transforming the point of sale of Altabox, subsidiary of Econocom (more data in Digital AV), which has digitized store windows with special totems, equipped with screens 49 manufacturer's inches Samsung, that offer a brightness adapted to each type of MasLife store window display.

These digital supports in the shop windows are managed with Altabox digital signage solutions, specifically with the RealDooh suite, together with the Kentia CMS, for the production and broadcast of content and commercial campaigns that are shown on screens and for the musical setting, among other services.

Besides, Altabox has incorporated a facial recognition system into the totems in MásMóvil's shop windows, that identifies the gender, age, mood and, especially, the time each individual spends looking at screens, among other variables.

This system is part of the services of retail analytics of this company, that provides objective data to the owner to better understand their clients and potential customers in order to create proposals and campaigns according to their needs and tastes..