The Sensory Lab provides digital signage and musical ambience to the new image of Tommy Mel's

The popular restaurant franchise has presented its new image in one of its establishments in Madrid, in which he leaves his aesthetic of the years 50, maintaining the spirit of the American diner, and betting on digital signage integrated with the musical setting.

The franchise Tommy Mel’s, belonging to the Beer group & Food, has carried out a repositioning of the brand, with a design more adapted to current trends, to which has also been added the renewal of the menu and the customer experience under its new motto: Not another burger.

As they have pointed out since Beer & Food, the menu is now more appetizing and spectacular, specializing in burgers and shakes premium,but made in a different way, as happens with the Top Cheese Burger, which is injected with cheddar cheese when served at the table, o to Smoke BBQ Burger, served in a glass dome to provide smoky aromas.

This new image, now with neon and graffiti on the walls, has been presented at the restaurant located in the Heron City shopping center in Las Rozas, on the outskirts of Madrid, which has been the first to incorporate the new image, which will be extended to all its restaurants during this year.

Another novelty of the brand's new design has been the introduction of digital signage, who have entrusted the specialist The Sensory Lab, who has created a digital jukebox, integrated with the musical atmosphere to improve the customer experience.

The jukebox consists of three 43” screens, placed in a column and mounted on a custom-made metal frame, so that the whole forms a single piece and provides greater aesthetic value to the restaurant, as they point out from this company.

The lower screen is touch screen and allows you to select music between 49 songs, that are renewed monthly. The screen shows the exact hour and minute in which the songs selected in the establishment will sound.. Besides, It has been placed at the bottom so that it is also accessible to children.

One of its features is that this touch screen is programmed so that songs are not repeated; in the event that a song is already selected in the waiting list, It cannot be selected again until playback ends., which prevents the same music from playing continuously in the premises.

The digital jukebox is synchronized with the restaurant's musical atmosphere, also supplied by The Sensory Lab. If no song is selected, music programming will function normally. Once songs are selected, will be played interspersed with the usual musical programming.

For the musical setting, a personalized playlist has also been created to inspire the cosmopolitan and modern atmosphere of the new image of Tommy Mel's, which includes indie songs, pop, new jazz y rythm & blues.

Content aimed at reinforcing the new brand image is shown on the upper screens, and in each of them a different video is shown to show this change, who has also created The Sensory Lab following the restaurant's new philosophy, with dynamic and modern content to give greater notoriety to the jukebox and the premises itself.