Max Center offers an interactive and differential experience to its visitors with a work of digital art

The audiovisual specialist Necsum Trison has created for this shopping center in Barakaldo (Vizcaya) a digital totem, of 17 meters high, which offers an image quality of 25 million pixels.

The shopping center Max Center, located in Barakaldo (Vizcaya) and property of Sonae Sierra, It is a benchmark for leisure and restoration in this city and has increased with the recent inauguration of one of the largest works of digital art in Europe., as rated by those responsible.

The work is a huge digital totem, of 17 meters high and 9,5 wide, with an area of ​​more than 160 m2 of viewing and about 25 million pixels of image quality, in which spectacular images and videos are shown that capture the attention of visitors to the shopping center, offering them a different experience.

The creation of this digital structure corresponds to the audiovisual specialist Necsum Trison, which is located in the so-called Central Plaza of the Vizcaya commercial complex.

As those responsible for the center point out, “This represents another step in the advancement of the modernization and improvement works that we began a year ago.”, that is committed to modern architecture to adapt to new times. Thanks to advanced technology and innovative digital and artistic solutions, Our Central Plaza becomes the largest sensory plaza in Europe”.

The digital content displayed in this large totem is very varied, which ranges from references to some of the best Basque athletes (Julen Guerrero, Almudena Cid, Joane Somarriba, Juanma Iturriaga, the Acero brothers, Igor Yebra, etc.), to digital architecture (Museo Guggenheim, Bilbao Metro and San Mamés Stadium) to emblematic landscapes of the Basque Country.

Visitors to the center can also see the projection of an impressive digital sculpture on the structure (of 17 meters high) of The David, by Michelangelo, that will 'come to life' to surprise and interact with visitors to the center.

In addition to enjoying shocking images, like a sophisticated golden waterfall with an impressive drop throughout the digital structure in three dimensions (see attached video).

This impressive and innovative audiovisual show is completed with interactive games for all ages, with visitors as protagonists, as could be seen a few days ago during the inauguration of the structure.

For this, The Central Plaza has a multitude of sensors that allow everyone to play and have fun interactively.. The objective of this is to convert it into a space where you can enjoy augmented reality experiences., share photos with friends and even experiment with a very unique digital fair hammer.

At the same time, Max Center's digital screen will offer exclusive scheduled shows, where musical robots, dancers and artists, inter alia, they will make a unique show. In addition, the digital support is prepared to offer visitors concerts, sports broadcasts or any other event of great interest.

“At Sonae Sierra we have always been committed to the constant improvement and digitalization of our centers - said Alexander Pessegueiro., head of asset management of this company in Spain-. The inauguration of this work of digital art is further proof of the good progress of the Max Center remodeling project, which we expect to conclude over the course of 2021, strengthening its position as the main commercial center in the region”.