4K HDR Summit publishes the agenda for its first virtual edition

This year's meeting will bring together more than 30 speakers, among whom are the president of the UHD Alliance, Michael Zink; the president of the Ultra HD Forum, Thierry Fautier; and the president of the 8K Association, Chris Chinnock.

With the unknown about who will be the 'speaker of honor', which will be revealed in the coming days, the sixth edition, and first virtual, of 4K HDR Summit has made known the agenda of the main world meeting on Ultra High Definition, which this year will be carried out 17 al 19 November.

The event, which in its first two editions was held in Seville and the last three in Malaga, will gather for three days more than 30 speakers, among whom are the president of the UHD Alliance, Michael Zink (Warner Bros.); the president of the Ultra HD Forum, Thierry Fautier (Harmonic); and the president of the 8K Association, Chris Chinnock (Insight Media).

Besides, the president of the EBU Video Working Group, Dagmar Driesnack from Germany, will speak on the first day to update the position of European public broadcasters regarding the obligation to broadcast in high definition before the 1 January 2023. As a public television success story, the vice president of Video at Eutelsat, the Italian Cristiano Benzi, will share with attendees the experience of the RAI 4K channel.

The second day of the 4K HDR Summit will be mainly dedicated to live sports. The 8K director of Japanese public television, NHK, Atsushi Murayama, will open the day's agenda talking about next year's Tokyo Olympics. They will be followed by the producer of the International Olympic Committee, OBS, and representatives of other multinationals such as Jason Power, the Dolby; Peter Sykes, from Sony; and Carlos Castán, by Canon.

Besides, within this block dedicated to live sports, Rafa Nadal and his thirteenth victory at Roland Garros will also be the protagonists of the director of Research and Innovation of the French Ateme, Mickael Raulet.

In addition to the wide representation of Japanese companies, In this sixth edition the American company Mediakind will also be present; Norwegian Appear TV, the German Rohde & Schwarz, con Erik Dobberkau, y Fraunhofer, with Adrian Murtaza; Canadian Ross, with Gideon Ferber and David Struh; the Turkish Vestel, with Javier Morago; and the Korean Samsung, con Richard Moreton.

The 8K contents that have been selected to be present this year at the sixth edition of the 4K HDR Summit, come from India, with its Travel XP channel and its CEO Prashant Chothani; from the Swiss-French project The Explores, with CEO Olivier Chiabodo; and the North American Space Agency NASA, with Carlos Fontanot.

This year, OMDIA consultants, Paul Gray and María Rua Aguete, will present two exclusive reports on the implementation of 4K and 8K worldwide, as well as the final conclusions of the largest UHD event in the world, organized by Medina Media Events.

Finally, the Spanish Ultra High Definition Association, UHD Spain, will occupy the closing block of the 4K HDR Summit. On behalf of the Ministry of Economy and Digital Transformation, Antonio Fernández-Paniagua, will show in preview the current 4K map in Spain, and the projected deployment of test emissions in the 17 communities. Besides, by the UHD Spain Association, Attendees will be able to learn about the advances that are being made in Spain through presentations by Pere Vila (RTVE), Emili Planas (Mediapro), Xavier Redón (Cellnex), Jorge Rodriguez (Hispasat) and José Manuel Menéndez (Polytechnic University of Madrid).

Those registered for the 4K HDR Summit Virtual 2020 You will be able to follow the sessions by streaming, as well as consult online demos, attend exclusive webinars and network through video meetings with speakers and participants .