MMMAD will turn Madrid's urban space into a great window for digital art

During the month of May, the urban digital art festival (MMMAD) will transform urban supports for advertising use into cultural spaces where the work of 54 artists. Immersive experiences can also be seen and workshops and digital meetings will be held.

The first edition of MMMAD, the Madrid Urban Digital Art Festival, will turn the city into the epicenter of digital art throughout the month of May. This event will be spread throughout the city with an extensive program that includes exhibitions by national and international artists on the digital marquees of JCDecaux, the screens of Roca Madrid Gallery and the screen Super 8 in Press Palace o to Equis Room.

Immersive installations will also be shown on the giant curved screen of Ideas Workshop or the geodesic dome of new space DOMO360, where pieces by Peru Medem or Daniel Canogar will be shown.

In addition, A program of workshops and digital meetings will be offered in The House on and the Telefónica Foundation Space.

The programming is completed with the visual sketches that will be projected on the digital façade of Medialab Prado, selected in the call for their Plaza Program. Another international call for artists will also be organized through filters of Instagram, where the winning projects will be part of an interactive exhibition that will take place in the garden of the Goethe Institute of Madrid and the LABA School of Art, Design & New Media, from Valencia.

The poster of initiatives will be completed with online programming, which will be broadcast through the channel Twitch of the festival, and the activation of two artistic spaces in Carabanchel: Antillon House, with the exhibition Rebel Soft, and a performance in Room Number 34, that connects physical and digital space.

A sample of 54 artists

In total, 54 artists of 15 nationalities - with an average age of 33 years and a total of five million followers- They will exhibit their work on screens throughout the city, transforming the urban space into a large window to digital art to bring this discipline closer to the general public and place Madrid on the international map of digital creation.

Pol, the first virtual influencer (CGI) español, will be in charge of opening the festival on Monday 3 May from the Sala Equis, that participates in the festival with its interior screen, and through the MMMAD Twitch channel.

In addition to launching a digital manifesto about identity and the ambiguity of what is real and what is not, will present his new video clip, directed by digital artist Andrei Warren.

In this event, Sound artist ALV Adina will present her new EP The Body and the public will attend an appearance by Onyx, an interdimensional being with iridescent skin and variable morphologies.

Digital culture and public space

The directors of MMMAD, Aida Salt, Cristóbal Baños and Diego Iglesias, who are part of the creative studio Hyper Studio and the contemporary art platform Finding Art Madrid, propose that the festival explore the intersection between digital culture and public space, innovating in formats and converting urban supports for advertising use into cultural spaces.

Proof of this is Social Motion, an exhibition displayed from 1 al 15 May on the JCDecaux digital marquees located in the axis of Fuencarral streets, Goya and Cybele.

Throughout this tour you can enjoy this collective exhibition of international artists and creators of the Hard disk museum, a digital art museum stored on a hard drive 2 TB and created by the Spanish Solimán López.

In this exhibition you can see the works of 15 international artists including Ines Alpha, Claudia Maté, Exitsimulation, Esteban Deácono Cool3DWorld. Besides, It will be possible to delve deeper into the project through the meeting The new spaces of digital art, which will take place at Espacio Fundación Telefónica.

Another innovative example in format and space for art is Roca Madrid Gallery, which during the month of May will transform its screens into cultural devices, both the urban one of eight meters and the interior ones, to welcome Fluids, an international collective exhibition, y site-specific, featuring works by digital artists Andrei Warren, I say digital, Rachel Lamott, Harriet Davey y Yilmaz Sen, Curated by Lola Zoido, Mit Borrás and Yosi Negrín.

The MMMAD festival seeks to support emerging talent, programming young artists and creators like Teresa Rofer, The Rodina o Andrei Warren, alongside renowned artists such as Zach Lieberman, Daniel Canogar or Marina Núñez.

Throughout the month, Super screens 8 of the Press Palace will become cultural devices to display the work of the Anglo-Spanish artist Natalia Stuyk.

Immersive experiences in 360 degrees

Of the 13 al 16 of may, DOMO360 space, located in University City, will exhibit ARAN360, an immersive projection of 50 minutes long, that will be seen in a geodesic dome of 22 meters in diameter, and where five works by Peru Medem+Alba del Castillo will be offered, Marina Nuñez, Daniel Canogar, Amaya Hernández and Teresa Rofer. This project is a collaboration between Aran Art Network and the RTVE Audiovisual Innovation Laboratory.

Besides, the multimedia space Taller de Ideas will open its doors for the first time to digital art to show, every weekend in may, an immersive piece by a renowned international artist.

The giant 10" curved screen×3 meters will host the interactive installation of Vitamin Studio (7-9 of may) and the works of The Rodina (14-16 of may), Estela Oliva (21-23 of may) y Zach Lieberman (28-30 of may).

Workshops and digital meetings

The MMMAD workshops will take place at La Casa On, the online programming of La Casa Encendida.

Of the 4 al 21 In May, three online workshops will be held where topics such as: define what digital skin is like, how augmented reality works or what impact Google Maps has on our cities.

These courses will be accompanied by three public online talks, issued by Zoom, that will be taught by international guests such as Keiken, Mario Santamari o Georg Fassl.

The festival is also proposed as a platform for the visibility of new spaces in the city. The programming accompanies the activation of a space in Carabanchel: Antillon House, that will open its doors with the exhibition Rebel Soft, a dialogue of innocence and rebellion from the hand of the artist from Salamanca amor.amor.amor.a.m.o.r and the Marseille artist sltcamille; and activates a performance by Jesu Moratiel about the transfers between the physical and digital world in Room Number 34.

The festival is completed with online programming through its Twitch channel, where screenings will be broadcast, meetings and conferences; and an international call for AR art in Instagram filters, open during this month of April.

The winning proposals, that address topics such as cyborg organisms, mutant skins or reality glitches, They are part of an interactive exhibition of Instagram filters that takes place in the garden of the Goethe-Institut in Madrid and will later be shown at LABA School of Art, Design & New Media, in Valencia. Of the selected projects, three of them will obtain the LABA Valencia Awards.

The MMMAD festival is supported by the Ministry of Culture and of Injuve. The edition 2021 It has been developed thanks to the artistic collaboration of Harddiskmuseum, Aran Art Network and the RTVE Audiovisual Laboratory, and the spaces: JCDecaux, Roca Madrid Gallery, Equis Room, Ideas Workshop, Antillon House, Room Number 34, DOMO360, The House on, Telefónica Foundation Space, Goethe-Institut Madrid, Super 8 and Medialab Prado.