3D creativity reaches urban digital furniture for the first time

The Play Live circuit! of Clear Channel Spain will show, for the first time, a 3D effect in urban furniture (on more than four hundred screens) carried out by BCN Visuals in the campaign PHD Media Spain to Volkswagen.

The campaign to promote the new and electric Volkswagen ID.4 100% SUV will be issued on the circuit Play Live! from the outdoor advertising specialist Clear Channel, which will be seen on more than four hundred screens nationwide, with a one piece developed by BCN Visuals that simulates a 3D effect Until now never seen in urban digital furniture (see attached video).

The objective of this campaign from the strategic media planning agency PHD Media For Volkswagen it is to transmit innovation, achieve notoriety and achieve great coverage through 3D creatives adapted to mupis and digital urban supports of Madrid, Barcelona, Valencia, Sevilla, Málaga, Bilbao and Vitoria.

For the first time in the world, 3D creativity can be seen in the outdoor environment of urban digital furniture, with great coverage and frequency, since until now this type of animations and creativity in three dimensions had only been carried out on large format LED screens.

The design of this innovative 3D creativity on this type of outdoor digital media has been custom made for this campaign by BCN Visuals, adapting to this type of advertising format and positioning and commercial coverage needs.

As Mónica Kühnel explains, Commercial Director of Clear Channel, “It has been a challenge and many weeks of work to achieve the final piece that would transmit a 3D effect., being at the same time faithful to the image of innovation that Volkswagen demanded. It has been worth it, since it will impact millions of people in seven cities who will not be left indifferent by the campaign.. This is a good example of how we can scale technologies and creatives to our supports”.