Stage Audio Works brings digital signage to Foschini

In the new store, what Foschini has opened in Cape Town's Canal Walk shopping center, Digital signage is encouraged from two large-format Pixel Plus Xcell-I Lite LED screens. Stage Audio Works and two processors Novastar TB6.

The Foschini Group (TFG) dedicates its activity to the retail sale of clothing. It is listed on the South African Stock Exchange and has its headquarters in Cape Town.. Recently, has opened a new store in the shopping center Canal Walk, located in this city, and to improve the customer experience, it has installed two large-format digital signage LED screens Pixel Plus from Stage Audio Works. These teams, that are installed in each of the entrances, have been supplied and installed by the integrator AVT.

In collaboration with the integrator, two screens were specified Pixel Plus Xcell-I Lite con un pixel pitch P4, and some measures of 3,2 meters wide by 1,95 tall each, This is how it adapted to the location and visibility. He also designed and custom manufactured the mounting brackets for the wall.

The objective of these screens is to clearly communicate the clothing line and brand image, and thus attract traffic to the store. With TFG's philosophy of improving the user experience, this visual attraction was a necessity.

To complete the installation in the new Foschini store, AVT supplied two Led processors Novastar TB6 and media players for signal processing and seamless control of high-definition content display.