Daktronics and Elan Group illuminate the Place Vendôme shopping center with 600 m2 of Led screens

Located in the Arab city of Doha, the capital of Qatar, the shopping center Place Vendôme It has sixteen LED screens from the manufacturer Daktronics, installed by Elan Group, fruit of your association in this project.

The manufacture and installation of sixteen Led screens for the Qatari shopping center Place Vendôme, among which stands out a large visual system located at the main entrance of the complex, It is the result of the association between Daktronics y Elan Group, to offer 600 m2 of Led display.

To Jaber Al Ansari, CEO of Elan Group, “The new Led screens provide an element of emotion, which enhances the experience of visiting the Place Vendôme shopping center and offers brands a unique opportunity to engage with luxury shoppers, creating interest in your products”.

As this manager adds, “We have received a huge demand from advertisers to show their brands on screens, which indicates that, together with Daktronics, “We have hit the nail on the head with the look and versatility we wanted for this project and for our stakeholders.”.

The outdoor screen wraps around the corner of the building, with measures of 24,96 meters high and 13,76 meters wide, to capture the attention of passers-by and connect with them when entering the shopping center, sharing advertising and promotional messages from the brands located on Place Vendôme.

This large screen from Daktronics features a pixel separation 10 millimeters and incorporate environmental protection that guarantees its operation in any type of climate.

Ahmad Dahmash, director regional de Daktronics, states that “providing the glitz and glamor that helps create the appeal of a luxury venue, as in the case of the Place Vendôme shopping center, It's something we're excited to offer our customers and it's what we're proud to do every day.. “We are delighted to partner with Elan Group on this project and look forward to seeing these displays shine for years to come.”.

When entering the shopping center, A large screen on the connecting bridges attracts visitors with images and messages to promote the center's brands and the events organized on the premises. This screen, of 1,5 meters high by 7 meters wide, has a pixel separation of 3,9 mm. to deliver crisp, clear images to visitors.

Besides, screens will be installed 3,9 millimeters of pixel spacing throughout the mall on other connecting walkways, as well as in the restaurant area and in the Novo cinema.

The digital nature of these screens “allows customers to display programmed content or change their messages at any given time to promote the most appropriate ones for the shopping center and the brands installed there”.