Sony will attend ISE 2026 with smart and sustainable solutions

Sony will return to Integrated Systems Europe (WHEREAS 2026), in Barcelona 3 al 6 February 2026, to present their audiovisual innovations under the motto 'Enhancing creativity, improving spaces'.

Sony's presence at ISE 2026 ( stand 3E300) is based on your commitment to create smarter and more inspiring spaces. From immersive digital experiences in retail to efficient hybrid work environments and next-generation podcast production, Sony's portfolio of high-quality, reliable solutions illustrates how professional AV can empower creativity while improving user experience and operational efficiency.

Visitors to the Sony booth will have the opportunity to explore a number of immersive and practical areas that bring real-world applications to life. Each environment is designed to demonstrate how Sony solutions can enhance creativity, communication and collaboration.

The Sony stand in Barcelona will be divided into these areas:

Area 1: Corporate solutions space, where solutions that can be perfectly integrated are shown.
Area 2: Education, featuring Sony's advanced AI autoframing and third-party compatibility.
Area 3: Commercial space with all-in-one solutions that use Edge AI to improve metrics and SRD (Spatial Reality Display) to deliver engaging immersive experiences.
Area 4: Capture and Connect Studio, an all-in-one video content production and streaming setup, ready and easy to use.
Area 5: Live event production, where the production of conferences and events with professional quality equipment is shown.

Sustainability as a guiding principle

The initiative Sony Group Green Management 2030 (GM2030) establishes several medium-term objectives that will come into effect between 2026 y 2030, which include the reduction of total greenhouse gas emissions (GEI) throughout its value chain in more than one 25 % for the fiscal year 2030 and power supply 100 % renewable to all its operations for that same year. Other key objectives are to improve the circulation of resources by limiting the non-circular plastics no more than 30 % of product weight and eliminate plastic packaging for smaller products and in your retail stores to 2030. Regarding the products, recycled plastic SORPLAS™ from Sony has been integrated into the Bravia BZ-L series since the summer of 2023 in the 15 models.

Rik Willemse, director de Sony Professional Displays & Solutions Europe, comments that “WHEREAS 2026 will focus on demonstrating how technology can enhance creativity and transform everyday spaces into experiences. Whether it's an inspiring classroom, a smarter workplace or immersive commercial space, Our solutions are designed to help customers think bigger and work smarter., while supporting a more sustainable future”.

Visitors will be able to see Sony technologies not only at the company's stand, but also at the stands of its partners throughout the entire fair, further reflecting Sony's collaborative approach and the growing adoption of its products across the audiovisual landscape.