Barça-Madrid increases a 75% the attention of the public in shopping centers

Barça-Madrid had a 74,5% more attention than the World Cup final 2010. Public traffic in the restaurant area (food court) of the centers increased by 61%, according to an analysis by Neo Advertising. The classic was broadcast through the digital signage solution developed by GolT Shopping Centers, that allows combining television content and digital advertising signage.

Football in shopping centers is becoming an element of attraction and entertainment that opens new horizons in the area of ​​restaurants and leisure.. Neo Advertising has analyzed the data from the Barça-Madrid match broadcast in shopping centers last Monday at 9:00 p.m. and has contrasted it with other unique football events such as the World Cup Final 2010 or the last game of the League 2009/2010. The classic was broadcast through the digital signage solution developed by GolT Shopping Centers, that allows combining television content and digital advertising signage. To obtain traffic data, attention and audience, TruMedia's audience measurement system for digital signage has been used. The results show that this meeting has generated a 74,5% more attention on the public than the World Cup final 2010 held in South Africa. Regarding the time of attention to the meeting, the increase has been 76,30% facing the World Cup Final 2010. Traffic in the restaurant area also increased by 61% regarding the World Cup Final and the last day of the League 2009/2010. For the food court area (restoration) of shopping centers, have digital signage in which to broadcast the League and the Champions League, It is considered positive for attracting and retaining the public in its establishments since the length of stay is often doubled and the average ticket increases.. Have entertainment channels combined with digital signage and adequate advertising management, is proving to improve the consumer experience in shopping centers and traffic in the restaurant area.

The most watched match in the history of pay television

Monday's match between FC Barcelona and Real Madrid was the most watched match in the history of pay television in Spain. Their 2.488.000 spectators were far ahead of the 2.047.000 that followed Real Madrid – Barcelona offered in code by Canal + he 4 November 2001. At Gol T, which on Monday had the historical record since the beginning of its broadcasts, Barça-Madrid registered a share of 8.4%, with an average audience of 1.534.000 spectators, compared to the share achieved by Canal+ Liga of 5.2% and 954.000 spectators.