Augmented reality brings children closer to newspapers

The Tokyo Shimbun, one of the most important in Japan, unites parents and children around the printed newspaper through augmented reality.

In the context of the deep crisis that paper newspapers are experiencing, the Tokyo Shimbun, one of the most important newspapers in Japan, has launched a curious initiative to attract those who will be its future readers.

Using augmented reality techniques, the newspaper thus aims to make the news more attractive to children.. This project, developed by Dentsu advertising agency, Allows children to hold a smartphone over certain areas of the newspaper and watch, open-mouthed, as text and graphics animate before their eyes..
The application thus explains stories aimed at children, and underline the most important words.

The newspaper thus becomes a reading medium for both, father and son. Also as a means of education for children.

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