MCR begins its first day for the B2B market with positive participation

The technology wholesaler has gathered on its first day, held in Madrid, to more than a hundred manufacturers and clients about the latest integration solutions, audiovisual services, digital signage and collaboration.

Madrid has been the city in which MCR has started its days MCR B2B Go!, which has had the assistance of more than a hundred professionals and clients to learn in detail about the latest wholesale solutions for the value market, a positive balance that has exceeded expected expectations.

This is what Enrique Hernández has pointed out, director of the Corporate division of MCR: “It is possible that the novel format that we have defined has been one of the main reasons for this fantastic response, with more than sixty clients, and more than a hundred people if we add the manufacturers. The mixture of a didactic nature with a demanding technical level, along with the organization of the agenda by manufacturers, “It allowed our clients to take advantage of the content based on their needs”.

The round of MCR B2B events started in Madrid, will continue during the months of September and October in other Spanish cities, like Barcelona, Bilbao and Seville (more data in Digital AV Magazine) to show global solutions from around twenty brands aimed at segments such as corporate, retail, hospitality, public sector, education and industry, and is part of an ambitious channel consolidation and training program.

Specifically, The Madrid day began with an initial presentation, under the title 'Business opportunities for ICT managers', which was followed by different technical sessions with B2B solutions. Presentations such as that of LG and its B2B channel program, called Partner 360, as well as those from manufacturers such as Kramer o ClearOne, which focused on showing the latest developments and trends in centralized management, video conferencing and collaboration.

“I have been pleasantly surprised by MCR's great product portfolio for the professional sector., and specifically its offer of audiovisual solutions”, Ignacio Sánchez Reynolds pointed out during the event, from the integrator and digitalization specialist Ladorian, who also assured that “events like this are extremely positive for our business.”, since they put us in contact with manufacturers and their new products”.

David Magro Rodrigo, of Sermicro, For his part, he stated that “knowing the manufacturers' portfolio and how their products evolve is something very important for us.”, especially in emerging niches such as digital signage, but also for the possibility of taking advantage of the event to network and share impressions with professional colleagues”.