That designs an innovative store concept with Mirandda

This new futuristic store incorporates innovative digital elements such as Mirandda digital mirrors from Icon Multimedia, that have been installed in the fitting rooms.

That concept store, the new futuristic store located in the Mall of Emirates from dubai, has opened its doors this year. This is an establishment that incorporates innovative digital elements, like smart mirrors Miranda, that have been installed in the fitting rooms.

This solution, developed by Icon Multimedia and integrated by the company Blue Rhine Industries, reinforces the omnichannel strategy of this new store concept, that looks to the future to attract shoppers to physical spaces, creating 360º shopping experiences in your facilities, to increase sales.

The solution integrates, in the fitting room mirrors, an interactive experience that allows the buyer to access information about available sizes and colors of the garment being tried on (identified through RFID technology) and other suggestions to combine with the look.

This space allows, besides, ask the store staff for other garments available within the season's catalog, without having to go outside the fitting room area.

These notifications are received by the staff through mobile devices, responding to requests in the shortest possible time and improving in-store service.

Among the attributes that That incorporates in Icon Multimedia's smart mirrors is the possibility of facilitating the purchasing process through a QR code, that the client can generate and present at the cashier to speed up payment.

Once the client's stay in the fitting room has concluded, the mirror sends an informative message, that alerts of its inoperability until disinfection services occur, guaranteeing health safety protocols.

Besides, via device, the store can obtain useful information about the interests and purchasing behavior of customers or the effectiveness of sales staff, being able to strategically optimize business decisions based on this data.

Across two floors, located in the Mall of the Emirates in Dubai, which houses more than 150 fashion brands, That has created a new art store concept, culture and commerce mix. A very specific lifestyle proposal that revolutionizes the shopping experience, incorporating under one roof, fitness spaces, a yoga studio, beauty or laundry services, healthy food and drink areas and music events with live DJs to complete the customer experience.