KFC will bring digital signage to more than a hundred of its restaurants

With the aid of ZetaDisplay y Boostr Agency, KFC will expand its digital signage solutions. Each restaurant will have six screens, like digital menu boards, and tests are being carried out with digital screens on outward-facing windows.

ZetaDisplay has signed a new agreement with KFC Netherlands and Belgium and omnichannel CRM and order management platform Boostr Agency to offer digital signage solutions to more than one hundred of its restaurants in the coming 12 months.

Has worked with KFC since 2015 with its webOS solution supporting the delivery of digital communications and campaigns in its restaurants in Nijmegen, Arnhem and Almere.

This partnership will see KFC's digital signage estate expand to include new and refurbished restaurants in the Netherlands and Belgium. Each will have six screens as digital menu boards and tests are being carried out in several establishments, with digital screens in outward-facing windows aimed at passers-by.

“The digital customer journey that ZetaDisplay has developed for KFC, based on years of experience, fits with the vision and strategy of Boostr Agency. Together with KFC, “We define a vision of the customer journey in the restaurant with which we enter the market”, explains Bart de Kool, Managing Partner at Boostr Agency.

For internal communications, The staff area of ​​most restaurants will have additional signage to Crew TV, which serves as KFC's internal news network and communication channel.

The various media in and around KFC restaurants are carefully coordinated and planned for each period through a nationwide purchasing route., with integrated print and digital assets. In this way, all touchpoints are used consistently and effectively.

“The digital technology team at KFC Northern Europe has ambitious goals around the guest experience in and around KFC restaurants.. Boostr Agency is a strategic partner in this regard, integrating the various objectives, techniques and subcontractors, including digital signage solutions from ZetaDisplay”, comment Richard van Beeren, Senior Director of Digital Technology at KFC Northern Europe.

Boostr Agency has been working with KFC since 2020 and with offices in Amsterdam and Zwolle, delivers the execution of marketing communication in and around all restaurants in the Netherlands and Belgium, for both head office and individual franchise partners.