Casa Batlló reinvents its museum visit with Panasonic projectors

The emblematic Casa Batlló of Barcelona has recreated the creative universe of the modernist architect Antoni Gaudí with projection technology Panasonic, that on the occasion of the celebration of WHEREAS 2022 has taken a tour with some visitors to explain in detail how this project has been carried out.

Casa Batlló, one of the best-known architectural works of the modernist architect Antoni Gaudi, located on the central Paseo de Gracia in Barcelona, has merged the best technology of Panasonic with a pioneering cultural visit, creating a unique experience in the world that has already been awarded with different international awards.

On the occasion of the celebration of WHEREAS 2022, Panasonic has taken a tour of this emblematic building and shown how its technology has innovated the museum sector with a multisensory visit that offers a journey to the genius of the greatest exponent of Catalan modernism.

An experience that combines a visit to the building with immersive rooms, virtual reality and artificial intelligence technologies, creating amazing art installations, which has numerous Panasonic projectors to cover different needs.

Along with innovative projections, The visit has surround sound, motion sensors, innovative immersive spaces and delicate proposals that appeal to senses such as smell, that amplify the magic of Gaudí in a surprising and entertaining way for all audiences.

“At Casa Batlló we seek to thrill the visitor by amplifying the magic of the legacy that Antoni Gaudí left us.. To achieve this we have equipped different spaces with invisible AV technologies., integrating them respectfully into the environment; a major challenge when it comes to World Heritage. For this, It was key to hide the Panasonic projectors, but also its beam of light: Only in this way can you truly surprise the visitor and create an unforgettable immersive experience.”, states Gary Gautier, CEO of Casa Batlló.

In order to disseminate Gaudí's creative universe and revive the era, Casa Batlló has reinvented various spaces during your visit with the help of Panasonic technology: the Gaudí Dome immersive room, the facilities of the attic area and a mapping in the lighthouse, only visible at night.

“Most museums or historic buildings were not built with immersive experiences in mind,” he explains. Oriol Massague, field marketing manager de Panasonic-. This is why we put ourselves at the service of these emblematic facilities through our projectors and optics to achieve the best possible immersive experience in rooms of any size or shape., with low or high ceilings.

This way, Visitors “can get closer to the content without casting any shadows.”, which ensures that technology never distracts from the immersive experience -he emphasizes-. Whether creating an immersive experience for a key attraction or adding interest with digital signage, Panasonic has the right projection technology (3 chip DLP y 1 chip DLP/3-LCD), with brightness levels of until 50.000 lumens, to fit any budget and ambition”.

The Gaudí Dome Room, the first immersive room that welcomes visitors (in the first image), has a total of 36 projectors, of which thirty correspond to the model PT-RZ660 and six to PT-JX200 and a dome with more than a thousand screens located on a sculptural group that represents a young Gaudí.

about him, the natural universe that inspired the Catalan architect comes to life, making the visitor participate in the creative experience. In this new space, projectors allow video to be projected onto surfaces that are difficult to map with any other technology. It is also worth highlighting the importance of the choice of ultra short optics so that the visitor does not interfere with the projected image.

In the attic of Casa Batlló, a space traditionally reserved for housework, Various projections propose a peculiar journey to the past recreating everyday home situations. So, The visit invites you to imagine these situations through special installations where surprising images of a washerwoman and an ironer from the period are projected..

Finally, located in the courtyard of Casa Batlló and inspired by the Mediterranean Sea, A mapping of a continuous waterfall is projected with seven projectors laser 3 chip DLP the 20.000 lumens from the manufacturer.

As it is an area with great natural light, especially powerful projectors have been used, and thanks to the fisheye optics ET-D3LEF70, the mapping adapts exactly to the area to be projected.