LG wraps the NEWoMan Takanawa shopping center with OLED and micro Led screens

Transparent OLED and micro Led digital signage displays from LG Electronics promote retail and marketing of visual experiences offered by this new commercial space in Tokyo (Japan) to your visitors.

Located near Tokyo's Takanawa Gateway Station, the new shopping complex NEWoMan Takanawa is the core of the project urban regeneration promoted by Light, a company controlled by the company East Japan Railway. Officially inaugurated last 12 September, after a pre-opening phase a few months before, This space offers its visitors some 60.000 m2 of surface and 180 stores.

In this project one of the most outstanding elements is the visualization, in which the transparent OLED and micro Led digital signage displays from the manufacturer LG Elecronics transform the commercial environment to offer an innovative environment of high image quality to your visitors.

In the event room on the third floor of the North building of the venue, LG has created an impressive installation of 380” transparent OLED screens, that envelops visitors in a visual immersive experience that merges the real world and digital content.

To achieve, have been installed sixteen transparent OLED screens from this manufacturer, each with a size of 55 inches, arranged in a configuration of 8×2.

These devices open new design possibilities thanks to their transparency, that harmonizes with any environment, with a modular design that allows panels to be connected on all sides, creating transparent video walls with customizable dimensions.

Other teams that visually star in this new shopping center are the Ledwall LG Magnet, located at the entrances to the second floor of the North and South buildings. Thanks to your micro Led (of less than 100 micrometers), show extraordinarily sharp images, Faithful colors and high-precision visual performance.

In the North building, a 2.4 vertical screen×7,45 metros Welcomes visitors with high-quality, sharp images, while in the South building, a horizontal 9×2,02 metros accompanies the visitors' journey, amplifying el immersive effect from space.

This installation at NEWoMan Takanawa of cutting-edge display equipment is not the only one carried out by LG in the most popular commercial spaces in the world. For example, in the gardens by the bay singapore, The 55” transparent OLED screens offer information about the botanical species on display, harmoniously integrating with the natural environment.

“We want to reinforce our global leadership in digital signage with high-end solutions that combine superior visual quality and transformative customer experiences -underlines Paik Ki-mun, director of information display business at LG Media Entertainment Solution-. With transparent OLED and micro Led technologiesWe help retailers and developers rethink their spaces and create iconic places worldwide, creating experiences capable of informing, inspire and capture attention”.