Clear Channel installs a marquee in London with dynamic advertising powered by sustainable energy

The bus stop located on London's Waterloo Bridge has dynamic Clear Channel advertising screens powered by renewable energy. For this, the solar LED lighting kit from Zeta Specialist Lighting has been installed..

Clear Channel has installed its first solar-powered advertising marquee on London's Waterloo Bridge. For its design it has used an LED lighting system custom developed for this project by Zeta Specialist Lighting. “This is a sustainable development experience that we hope will continue in other applications”, comments David Huckerby, Clear Channel Development Director

On the Transport for London bus stop shelter (TfL) Four solar panels have been implemented that are responsible for capturing light and converting it into the energy that outdoor digital signage screens require to function..

Zeta Specialist Lighting has used its Bespoke Solar Signage Kit for this project, a bespoke solution for lighting outdoor totem poles and kiosks that includes flexible and discreet photovoltaic solar panels, an embedded LED panel, un Light Guide Panel, the PS800 control system, long lasting batteries and, when needed, PIR motion sensors.

This canopy is equipped with a management system that detects the amount of energy it has generated and controls the lighting. In this way, It is capable of automatically dimming the lights if power is low or there is daylight.

“As part of the Year of the Bus, that we are celebrating with TfL and the London Transport Museum, Not only are we commemorating the extensive bus transportation network that the city offers its citizens, but we are also looking at what the future has in store for us.. “This essay highlights the most innovative things that technology can provide us in pursuit of sustainability and I hope it is the beginning of an experience that could spread throughout our network.”, comment Leon Daniels, Managing Director of Surface de TfL.